Brand, when you hear the word, what do you think of? The colours

of Google, the script of Disney, the bite out of Apple. These are all

brands we know and love. But guess what: a brand is so much more

than a logo.

What’s a brand?

It is a connected set of behaviours. So, it’s how I speak, it’s how I

communicate with others, it’s how I promote myself, it’s how I react.

When something goes wrong, what do I do to fix it? When you have

a problem, how am I there? And in that sense, you know, a brand is

a very human thing. It’s very amorphous and more and more, it

needs to move into very different places of our life, so it might be

how you talk to something like an Alexa, how the text is worded

from your phone company, or an advert you see on the street. It’s all

of those things

Also, it’s quite an abstract concept. If a brand is more than a

logo, what is it?

1. A brand is a promise to your customers.2. The promise your

business makes is unique.3. It’s about what you do and why you do

it. Every aspect of your business from the inside out should deliver

on this promise.

Why are some brands better than others?

What makes Apple or Tesla more successful than their competitors?

It all begins with purpose. Successful brands are clear about what they

stand for and organise their entire business around it.

So, you have a fantastic business idea. You’re ready to launch, but there’s one

small problem: you need a brand.

Building brands can take a lot of

time and money, two things most of us are short on.  We are here

to help you start your brand and launch your business. It’s not a

complete guide to world domination, butyou’ve got to start

somewhere, right?