What is digital marketing?

Digital marketing is the component of marketing that uses the Internet
and online based digital technologies such as desktop computers, mobile
phones and other digital media and platforms to promote products and
services.

Marketing can be defined as the promotion of any product or service. And, a significant
part of any business strategy is also to have a strong marketing
strategy. Whether you work for a small start-up or a large corporation,
marketing is the cornerstone of growth for a business and requires
attention and maintenance.

Digital marketing development during the 1990s and 2000s changed the
way brands and businesses use technology for marketing. As digital
platforms became increasingly incorporated into marketing plans and
everyday life, and as people increasingly use digital devices instead
of visiting physical shops, digital marketing campaigns have
become prevalent, employing combinations of search engine optimization
(SEO), search engine marketing (SEM), content marketing, influencer
marketing, content automation, campaign marketing

According to a 2022 study, nearly 90% of online consumers
researched products and brands online before visiting the store or making a
purchase. The Global Web Index estimated that in 2022, a little more than
50% of consumers researched products on social media. Businesses
often rely on individuals portraying their products in a positive light on social media
and may adapt their marketing strategy to target people with large social media followings
to generate such comments.

A website is a great marketing tool. It represents your business on the Internet and it’s one of the
most important digital marketing channels you can use to get more traffic or make more sales.
Every business that wants to succeed online needs to have a clearly defined website marketing strategy.

Types of digital marketing

Digital marketing typically refers to marketing campaigns that appear on a computer, phone, tablet, or another device. It can take many forms, including online video, display ads, search engine marketing, paid social ads, and social media posts.

As digital platforms became increasingly incorporated into marketing plans and everyday life,
and as people increasingly use digital devices instead of visiting physical shops, digital
marketing campaigns have become prevalent, employing combinations of search engine optimization
(SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation,
campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media
optimization, direct e-mail marketing, display advertising, e-books, and optical disks and games have
become commonplace. Digital marketing extends to non-Internet channels that provide digital media, such
as television, mobile phones (SMS and MMS), callback, and on-hold mobile ringtones.The extension to
non-Internet channels differentiate digital marketing from online advertising

Why is digital marketing important?

Any type of marketing can help your business thrive. However, digital marketing has become increasingly important
because of how accessible digital channels are. In fact, there were 5 billion internet users globally in April 2022 alone.

One benefit to using digital marketing is that the results are much easier to measure, and another is that a digital campaign
can reach an infinite audience. It is also possible to tailor a digital campaign to reach a local audience but it can also be
used on the web and reach the entire globe when appropriate. Digital marketing is also a very interactive means of reaching an
audience since it makes use of social outlets. There can be plenty of direct contact between the audience and the business which
means that the business can get some very valuable consumer feedback. One of the disadvantages of using digital media marketing
strategies is that it can take some time to realize measurable success.

Any modern marketer will tell you that a multi-pronged approach is your best chance
of capturing the attention of a customer. With such a constant wealth of
content at our fingertips, it takes a lot to stand out and truly connect with a customer. Digital marketing can help
with this, offering boundless opportunities to connect with your customers in meaningful ways
that authentically reflect your brand and its core mission.